Thinus Germishuizen's passion for coffee and connection.

Business Leads Magazine
Sep 15, 2024By Business Leads Magazine

Thinus Germishuizen, the dynamic force behind Lincoln Coffee, brings the same rich flavor to his business that he does to every cup of coffee he serves. Born and raised on a small farm near Kimberley, Thinus now resides in the friendly city of Port Elizabeth, where he continues to grow his business and cultivate a deep passion for coffee. His journey into the coffee industry is both inspiring and rooted in a genuine love for people and community.

Thinus began Lincoln Coffee in 2019, recognizing a gap in the market for a corporate-branded coffee company that could deliver personalized experiences at events. “I saw a need for a more corporate branded coffee company that could handle events on a more personal level,” he says. His vision wasn’t just about serving coffee but creating moments and connections that matter. Lincoln Coffee quickly evolved from its humble beginnings, starting with just 10 cups at ISUZU Motors. Through sheer dedication and a commitment to delivering exceptional service, the business has expanded into a well-known name in corporate events.

One of the cornerstones of Lincoln Coffee’s success is Thinus’s understanding that each event is a unique opportunity to make an impression. “I think the key in any environment is to remember you are only as good as your last event,” Thinus reflects. “With this approach, it means that every event is a personal opportunity for me to meet new people. My team and I want every cup of coffee to be the best coffee experience they have had.”

Magazine mockup with a cup of coffee on the beige table.
Lincoln mobile coffee.

What sets Lincoln Coffee apart is not just the quality of its products but the relationships Thinus and his team build with their clients. “We try to build relationships and remember our customers. Lincoln Coffee is an amazing taste sensation, but we also like to add a little laughter and fun to that,” he explains. Thinus’s ability to connect with people, coupled with the consistency of the coffee experience he delivers, keeps clients coming back time and time again.

Looking to the future, Thinus is driven by a desire to give back to the youth. He envisions Lincoln Coffee as a platform for training and empowering young people, providing them with skills that open up opportunities in the world of barista work. “Career paths are not cut out as they were previously, and if I can assist in skilling someone who gains an opportunity to travel to the world of Barista, then I feel I’ve given back.”

At the heart of Thinus’s business is his passion for serving others. Whether it’s lending an ear to someone’s challenges or enjoying a dad joke from a customer’s child, Thinus values the personal connections he makes through his work. “All these wonderful moments are what make my business my passion and not a job,” he says. For Thinus, Lincoln Coffee is more than just a business—it’s a way to build lasting relationships, one cup of coffee at a time.

For more, visit: Lincoln Coffee